The Association of National Advertisers (ANA) blamed botnet controllers for fraudulently impersonating the identities of consumers and home machines to perpetuate advertise fraud. In 2015, ANA estimated that such activity resulted in a $6.3B loss for advertisers.
Paying for non-human traffic is not what businesses intended when employing social media and other digital marketing strategies. It is important to verify and ask for transparency when choosing third party vendors. The Trustworthy Accountability Group (TAG) is multi-industry collaboration designed to help combat advertising fraud.
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